Ladbrokes Privacy Policy

At Ladbrokes, your trust is something we take to heart. This Privacy Policy clearly explains how we collect, use, store, and protect your personal information every time you use our platform — whether through the website, mobile app, or any of our other service channels.

We understand that in the world of online gaming, data protection is more than a legal obligation — it is the foundation of a healthy relationship between a platform and its users. That is why we take a transparent and responsible approach to everything related to your data.

1. Information We Collect

When you register and use Ladbrokes, we may collect the following categories of information:

• Identity information: Full name, date of birth, national ID or passport number, and a selfie for KYC (Know Your Customer) verification purposes.
• Contact information: Email address, phone number, and current residential address.
• Financial information: Bank account details, deposit and withdrawal records, and transaction history.
• Technical information: IP address, device type, operating system, web browser, and activity log data.
• Gaming information: Betting history, session duration, game preferences, and platform usage patterns.

2. Why We Need This Information

Every piece of information we collect has a specific purpose. We do not collect data for the sake of collecting. The main reasons we require your information:

• To verify your identity and ensure your account is legitimate and secure.
• To process deposits, withdrawals, and financial transactions accurately and promptly.
• To meet legal requirements and applicable gambling licence regulations.
• To detect suspicious activity and prevent fraud or money laundering.
• To provide effective customer support whenever you need assistance.
• To improve our products and services based on user feedback.

3. How We Protect Your Data

The security of your information is our number one priority. Ladbrokes uses 256-bit SSL/TLS encryption for all data transmissions between your device and our servers. This means every time you log in, make a deposit, or update your account information, all that data is transferred securely and cannot be intercepted by any outside party.

In addition, we store sensitive information in segregated server environments with strict access controls. Only staff with specific authorisation may access user data, and every access is logged and continuously monitored.

4. Data Sharing with Third Parties

Us does not sell your personal information to any third party for marketing purposes. However, there are limited situations where we may share your data:

• Payment service providers: To process your financial transactions securely.
• Regulatory authorities: When required by law or court order.
• Technical partners: Cloud and infrastructure service providers bound by strict confidentiality agreements.

All third parties we work with are required to meet data protection standards equal to or higher than our own.

5. Cookies and Tracking Technologies

The ladbrokes website uses cookies to enhance your browsing experience. Cookies help us remember your preferences, keep you logged in, and provide us with analytics data to help improve the platform. You can manage cookie settings through your web browser, but please note that disabling certain cookies may affect some functionality on our site.

6. Your Rights as a User

As a registered ladbrokes user, you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you.
• Right to rectification: Request the correction of inaccurate or incomplete information.
• Right to erasure: Request the deletion of your data under certain circumstances permitted by law.
• Right to object: Object to the processing of your data for direct marketing purposes.
• Right to data portability: Request that your data be transferred to another service provider in a machine-readable format.

7. Data Retention Period

We retain your personal information for as long as your account is active or as long as necessary to fulfil the purposes stated in this policy. After account closure, we may still need to retain certain records for a period stipulated by applicable law — typically between five and seven years — before that data is permanently deleted or anonymised.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time in line with legislative changes, technological developments, or changes in how we conduct our business. Any significant changes will be communicated to you via email or in-account notification. The "Updated" date at the top of this page will always reflect the latest version of this policy.